Free Idea Fridays!

Springtime Poaching Season Begins...
I briefly touched on this topic back in March and many of you asked for more details and measures you can take to resolve the poaching.

Poaching? A hotel poacher is a housing company that well basically STEALS your delegate, sponsor and exhibitor lists looking for ways to contact people that may be looking to book rooms for your conference or tradeshow. Watch out for these companies that go fishing for your attendees and take action!

Here is how:
  • You have every right to warn your attendees in your publications, websites, e-newsletters, exhibitor manuals, email blitz, twitter and Facebook (any vehicle you use to communicate with your attendees)
  • Be clear and concise in your messaging – here are a few I have seen on various association websites -
    • Beware of solicitation from unauthorized hotels and housing agencies...
    • We encourage you to book your accommodation through our sanctioned supplier...
    • We would like to make you aware of a situation that has been brought to our attention from several of our attendees. There are companies (xxxxHousingxxxx) who have been contacting our exhibitors to assist with hotel reservations...
  • Include the links to your housing company or department or hotel in every piece of material you send out so that all attendees can book directly and have the information handy all the time and name your accommodation partner – so everyone is familiar with their respectability.
  • Ask your attendees to be the watchdog and report on any unauthorized solicitation
  • You can ask some of the attendees you know better (sponsors committee members, board members) to forward any emails they receive from these fraud organizations so that you can investigate further
  • Warn them about possible cancellation penalties and credit card fraud and advise them to take precautionary measures

Not only can these scammers cause havoc on your bedroom pick-up that could result in attrition penalties, it can also damage your contractual obligations to your hotel and your own housing partner. Most importantly it can ruin the conference experience for your attendees and we all want our attendees happy and coming back year after year.

Beware and don’t be afraid to call them out and fight back!
at 01:50PM